NGO Outreach Media Coverage

Divine Mercy Dental Outreach (DIME)

Creative Goal

The goal of this project is to create a set of brand elements (flyers, roll-up banners, souvenir bags, and videos) for DIME, a non-profit organization that is committed to offering dental care services to vulnerable children in Nigeria. The brand elements will be used in the organization's outreach events. The brand elements should be visually appealing, and consistent, and communicate the values and mission of the organization effectively to its target audience (vulnerable children's homes and potential sponsors).

Deliverables

Logo
Flyers
Letterhead
Rollup Banners
Dental Hygiene Certificate Awards
Donation Envelope
Souvenir Bag
Outreach Video

Creative Process

Timeline

6 weeks

Tasks

Project Briefing
User Research
Moodboard Design
Graphics Design
Feedback & Approval
Graphics Printing
Video Shoot
Photoshoot
Non-linear Video Editing
Motion Graphics Design
Colour Grading
Sound Design
Video Rendering & Export
Video Review
Documentation
Project Debriefing

Tools

Adobe Illustrator
Adobe Photoshop
Canon EOS 6D Mark II DSLR Camera
Canon EOS 7D DSLR Camera
Canon EF 70-200mm f/2.8L IS III USM Lens
Godox LED1000D II Daylight Video LED Light Panel
Boya Wireless Lavalier Mic
Manfrotto Video Tripod
Manfrotto Gimbal 460 Kit
Adobe Premiere Pro
Adobe After Effects

Team

Ehiobu Benjamin
Afariogun Taiye

CREATIVE CHALLENGES

Developing brand elements for an NGO can be time-consuming, particularly if the organization has a limited budget, especially at its inception. It can be challenging to balance the need for high-quality materials with the practical constraints of time and resources. The major constraint for this project at the time of execution was the limited budget for the brand element creation, owing to the fact that the NGO was in its infancy.

CREATIVE SOLUTION

To accommodate the constraints of a limited budget for the project, we used templates and pre-designed assets such as stock imagery and footage, where possible, to streamline the design process and save time and resources while still maintaining quality delivery.

CREATIVE DELIVERABLES

bAudPix Media did an excellent job of creating our brand elements for our outreaches. They took the time to understand our needs and worked closely with us to develop creative and effective flyers, banners, and souvenirs that really captured the essence of our organization. The fact they were able to deliver excellently with our limited budget was impressive. Kudos to BAUDPIX

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